BOLDNESS
IS IN OUR DNA
VALEUREUX MARKETING GROUP
VALEUReuX (VA-LOE-R0E): BOLD, BRAVE & COURAGEOUS
WE INSPIRE CLIENTS TO MAKE DARING CHOICES THAT ELEVATE THEIR BRAND’S CULTURAL CAPITAL
Servicenow
ASTON MARTIN F1 team
To expand their footprint in sports, ServiceNow was looking to sponsor a property with significant notoriety and reach from a global perspective. With that in mind, VMG was tasked with identifying and negotiating a partnership that not only achieved mainstream brand appeal, but also showcased ServiceNow’s workflow technology across a multi-year deal. We landed on the Aston Martin F1 Team, where ServiceNow lives as the “team behind the team,” and serves as the Official Intelligent Platform Partner. The partnership’s launch first put the tires to the road at Formula One’s inaugural Las Vegas Grand Prix.
HUMBLE BRANDS
JASON MOMOA
VMG partnered with Humble Brands, a leader in eco-conscious personal care products, to formalize a relationship with brand supporter Jason Momoa, who shares their commitment to sustainability and reducing single-use plastic in the environment. Within the first few months of the partnership, Momoa’s star power and influence have increased brand awareness, boosted sales of Humble’s aluminum-free deodorants, and helped fund multiple ocean cleanups through their 1% for the Planet initiative.
Lancôme BEAUTY
VIP TALENT
VMG partnered with Lancôme US to strategically cast and secure a powerhouse lineup of VIP talent to amplify the brand’s presence across both skincare and makeup categories, including serums, foundation, mascara, and lip. We led the identification, negotiation, and execution of individual campaigns featuring Kris Jenner, Kim Cattrall, and Gabrielle Union. These tailored campaigns spanned the talent’s owned social platforms, the Lancôme homepage, and key retail channels, spotlighting hero products like Rénergie Triple Serum, Teint Idole Ultra, Idôle Flutter, and Juicy Tubes.
THE MOORE
NEW YEARS EVE
A decadent tribute to the high-gloss allure of Studio 54, The Moore’s New Year’s Eve celebration was a masterclass in seductive spectacle. Channeling the opulence and edge with irreverent creativity, VMG transformed the venue into a disco-era fever dream – equal parts vintage glamour and avant-garde cool. Guests were welcomed by an original Andy Warhol-inspired installation, setting the tone for an evening that blurred the line between art and nightlife.
PatrÓn
FORMULA 1 MIAMI
Patrón wanted to capture the energy of Formula 1’s inaugural race in Miami and celebrate the brand's new partnership with racer Sergio Perez and the Paddock Club. VMG concepted, fabricated and curated the full experience inclusive of a drone show, guest list and performers including Future, Latto, Chantel Jeffries, Teyana Taylor, Winnie Harlow, Kyle Kuzma, Damson Idris, Fabolous and hundreds more.
ARMANI EXCHANGE
DJ CAMPAIGN
To amplify the brand's F/W clothing line, Armani Exchange wanted to lean into their storied relationship with electronic music. VMG was tasked with identifying and partnering with some of today's most exciting up-and-coming artists to integrate key Armani Exchange looks into their everyday life, as well as taking those looks to the stage, highlighting Armani Exchange to their target audience in an authentic way. The campaign boasted a lineup of 6 emerging artists, including Amémé, Layla Benitez, SOHMI, HoneyLuv and Surf Mesa.
VMG is a proud member of Worldwide Partners, a global network of the top independent marketing services agencies in the world who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.
With over 80 agencies in more than 40 countries, and experience in over 90 industry verticals, Worldwide Partners serves as a hub that harnesses the talent, expertise and diversified capabilities of the agencies within our network to reimagine growth for both brands and agencies.